Welcome and Strategic Direction by James Robinson, Independent Chairman – Yarra Ranges Tourism
James covered our Strategic Plan, Governance Structure, Strategic Case for Mid-Week, Visitor Servicing Transition and the reflections of his one-on-one meetings with Partners he has been undertaking each month.
Keynote Speaker, Peter Bingeman, CEO – Visit Victoria
Pete delivered a refreshing view on State Tourism, the Visitor Economy Strategy, the role of Regional Tourism Boards, Interstate and International focus markets, Major Events and the strategic direction Visit Victoria will be taking over the coming 12 months.
Puffing Billy Masterplan, John Robinson CEO Puffing Billy Railway
Event though their attraction is close to full capacity, Puffing Billy Railway are embarking on a huge masterplan to double their visitor numbers in the future. Learn about their investment program and the key support needed from the State Government to see this plan to fruition. The project needs all our support to ensure it is not overlooked for funding in future state budgets.
Key Marketing Activities, Simon O’Callaghan, CEO – Yarra Ranges Tourism
Simon delivered a marketing update on the organisations activities, highlighted key consumer trends relevant to all Tourism Partners, explored the role of Familiarisations, our Mid-Week Mini-Break Dandenong Ranges Campaign and shared the results of our recent digital marketing initiatives.
Leveraging Public Relations Activities, Brook Powell, Yarra Ranges Tourism
The role of generating great content is a major component of our digital strategy. This was explored at a practical level by Brook, including how she uses Partner profiles for attracting media visits, developing social content and Blogs.
Giro Della Donna, Andy Van Bergen, cyclingtips.com.au
Having cemented itself into our Regional Events Calendar, Andy shared the experiences of Cyclingtips.com.au in identifying a truly iconic ride to share with their online community that takes in Warburton, Marysville and the closest Alpine ascent to Melbourne Mt Donna Buang. See the stunning event photos.