Welcome to the Industry News and Updates section of the Yarra Ranges Tourism website.

Here you will find information on CEO Reports, Industry News, Chair News and Media Releases.

CEO Report – August 2018

To say the Yarra Valley and Dandenong Ranges isn’t a great place to be in the tourism industry, would be an understatement.   The Yarra Ranges Tourism team hosted a wonderful Industry Networking event last Wednesday ‘Celebrating Innovation’ at TarraWarra where we announced an exciting...

CEO Report – June 2018

A big thanks again, to the 165 Industry Partners who participated in our Annual Industry Summit last month. The positive feedback continues to roll in and planning for next years program is already underway... Download the CEO report here. Simon O'Callaghan, CEO

CEO Report – March 2018

For those of you looking to catch all of the marketing and industry development activities we have been up to, please download our CEO report here. It's a bumper edition. Simon O'Callaghan, CEO

CEO Report – January 2018

For those of you looking to catch with all of the marketing and industry development activities we have been up to, please download our CEO report here. It's a bumper edition. Simon O'Callaghan, CEO

CEO Report – October 2017

What a terrific time of the year in the Dandenong Ranges and Yarra Valley, as the weather warms up the region really comes alive! It seems we're not alone in thinking this, going by the recent visitor statistics. There are wonderfully positive results for Domestic Overnight travel...

CEO Report – August 2017

As our Mid-Week Yarra Valley campaign draws to a close we have been really grateful for all of the support from our Industry Partners. As reported in my last update our website has seen a massive increase in web traffic for a traditionally off-peak period of the year, of 661%.  ...

CEO Report – June 2017

In business you can often find yourself saying 'Where does the time go', we too cannot believe we are embarking on a plan for the next financial year already.   The Yarra Ranges Tourism Board and Staff have been evaluating our actions of 16/17 and finalising our...

CEO Report – April 2017

April was a busy month for the Yarra Ranges Tourism team as we moved our office to the new Box Hill Institute Lilydale Lakeside campus. It was a credit to the team who kept all our main activities going and continued to deliver our key...

Smooth FM Campaign, Week 2

In this Update: Smooth FM Campaign Gathers Momentum February CEO Board Report Platypus makes a splash with US Visitors RACV Tourism Awards Mentoring Program Save the Date – Annual Industry Summit Combined Separations Systems Trade Partner Profile   Smooth FM Campaign Gathers Momentum Our Smooth...

CEO Report – February 2017

Mid Week Dandenong Ranges Promo hits the airwaves 10 Feb 17 Welcome to my first update for the year. The Yarra Ranges Tourism team took the opportunity for short break over the Christmas/New Year period and are feeling refreshed to get stuck into some exciting...

3 Reasons to Find Your Self (February 5, 2018)

The Yarra Ranges Tourism curated ‘3 Reasons to Find Your Self’ newsletter has a digital distribution list of over 20K and is shared through our social media channels that are cumulatively close to 70K – and always growing. The following content will also be collated…

Leigh Harry joins Yarra Ranges Tourism Board

Industry Leader Joins Board of Yarra Ranges Tourism 18 January 2017 Yarra Ranges Tourism is pleased to announce Leigh Harry will be joining its Board from January 2017, as a Skills Based Director.   Leigh has a long history in the tourism industry and many...

Yarra Ranges Tourism Announces CEO Appointment

The Chair of Yarra Ranges Tourism, Mark Lucas has announced the appointment of Simon O’Callaghan as its new Chief Executive Officer.   The Yarra Ranges Tourism Board decided that now was the right time for a full-time CEO and undertook an extensive recruitment search.  ...